A is no longer for Apple.
A is now, according to Google Images, for Ariana Grande. Our visual culture is driven by celebrity and technology with only few remaining exceptions. C, is still, thankfully, for Cat.
Is today's child more likely to recognise a Xylophone or an Xbox?
This project is a modern-day take on the traditional picture alphabet by myself & inimitable illustrator Fatti Burke. The project was placed on Instagram as a permanent digital exhibition.